近日Imaging-resource對富士膠片進行了專訪，此次包括飯田年久進行了漫長而有趣的采訪。

采訪總結如下：

新冠肺炎（COVID-19:）：
COVID19：現在一切恢復正常。中國工廠在2月關閉了2周，菲律賓的工廠在4月關閉了
由于零售店關閉，4月是銷售較糟糕的月份，現在正在緩慢恢復
由于推出了X-T4和X100V，富士的表現優于市場趨勢
對X-T4的需求非常強勁
在2020年，需求可能不會回到去年的水平
當富士公司提交其財務報告時，影像部門的報告中有“電子成像”部分，這幾乎是100％的數碼相機和可換鏡頭
總體而言，影像領域的利潤仍然相對不錯
CIPA預測今年相機行業將進一步下降20％，但富士認為這太悲觀了
富士專注于高端產品，因此跌幅不會那么糟糕
GFX100的銷售量遠高于富士公司的預期，并且X-T3需求強勁
富士膠片忽略了全畫幅，這使其與其他所有公司都不一樣
富士沒有做每個人都做的事，而是走了一條不同的道路

GFX勝利與策略
頂級全畫幅相機的價格在3,000-5,000美元之間。富士膠片針對這些客戶擴大客戶群
在該價格點，人們可以選擇全畫幅或升級到中畫幅的GFX
由于法蘭距不同，XF鏡頭無法兼容GFX相機
您可以使用智能AF適配器將數碼單反相機鏡頭兼容GFX相機
GFX的客戶中有70-80％來自非富士用戶。較有可能來自全畫幅數碼單反相機用戶
GFX 50R面向街頭攝影師。 GFX 100是更嚴肅或更專業的攝影師，用于時尚，商業，時尚肖像等領域拍攝
博物館和圖書館中出于存檔目的對GFX相機的需求也很高
富士 GFX100是目前較暢銷的GFX相機。 GFX50R接近GFX100的銷量。 GFX50S的銷售額占GFX50R的一半。
GFX的銷量比預期高50％
GFX鏡頭機身比率：每1個GFX相機約3個鏡頭
富士X系統的鏡頭機身比率比GFX系統低
GFX系統對于富士來說確實是一個好生意
中畫幅外觀令全畫幅客戶震驚：3D感覺，更高的分辨率，動態范圍，無法解析一億像素的鏡頭
GFX是較適合圖像質量
尺寸，重量，價格...富士膠片正在研究如何使中畫幅畫質更具吸引力和逼真度，作為客戶的選擇
GFX50R的成功之處在于其較小的尺寸
但是富士希望GFX100能成為完美的GFX相機，因此將IBIS放入其中以實現較佳可用性，從而使相機更大
對于GFX100用戶，可移動性不如可用性重要（例如，借助IBIS，手持1億像素拍攝）
為了未來，GFX必須變得更小，更便宜

AI / IBIS /新款X-T4快門

富士正在研究AI如何幫助未來的拍照
當前的處理器功能不足以應付AI，但富士認為將來它將包含在相機中
X-T4和X-H1中的IBIS可以與鏡頭OIS配合使用
但是對于GFX 100，沒有協同防抖功能，因為OIS可以提供??幾乎所有的穩定性能
X-T4上的IBIS可以超過鏡頭的OIS性能，因此X-T4上實現較高6.5檔防抖
有些鏡頭的成像圈較大，因此IBIS單元可以進一步移動以穩定圖像。
為了縮小IBIS，富士卸下了所有3個螺旋彈簧，并用磁鐵代替了它們。
X-H1有六個磁鐵。三個用于感應，三個用于移動位置。 X-T4只有三個磁鐵可以同時完成這兩項工作
得益于新的陀螺儀傳感器，這使IBIS縮小了30％，重量減輕了20％，精度提高了8倍（振動檢測精度比X-H1高出8倍，即使在成像圈邊緣也可以校正模糊）
當前的IBIS單元對于X-Pro機身仍然太大了
X-T4令人印象深刻的300,000次驅動歸功于：新型無芯DC電動機，可快速啟動和停止，并提供更大的扭矩。富士更改了注入模具的位置，以提高剛性。新設計的彈簧吸收沖擊

富士X-H2

富士膠片繼續“調研未來的X-H相機”
X-T和X-H是兩條明顯不同的線。有什么區別？ “現在很難說；我們可能需要某種突破?！?br>X-H2不能成為擁有更好握持手感的X-T4，“我們必須要有更多革命性的東西。”
X-H2將是新技術引入產品線的部分

取消D-Pad和混合

有些相機沒有D-Pad，以免造成誤操作
X-Pro3具有隱藏式翻轉LCD，與X-T4的區別更多

鏡頭

與XF鏡頭陣容相比，GF需??要的鏡頭數量更少 ，因為使用XF時，例如，我們需要大的遠攝變焦鏡頭才能滿足運動攝影師的需求
XF33mmF1.0太大。 富士膠片選擇推出XF50mmF1.0，它的散景也比XF33mmF1.0大得多。

固件

X-T4具有電子圖像穩定功能。 較舊的富士相機無法通過固件更新獲得它，因為它可能需要僅在X-T4上安裝的新型陀螺儀傳感器

Imaging-resource published a long and very interesting interview with various Fujifilm managers, including Toshihisa Iida).

Here is a summary:

COVID-19:

• COVID: all back to normal now. Chinese factory was closed for 2 weeks in February and the factory in the Philippines was closed in April
• due to closed retail shops, April was the worst month in terms of sales, now slowly recovering
• Fujifilm did better than the market trend, due to Fujfilm X-T4 and X100V launch
• demand for X-T4 is very strong
• in 2020, probably demand will not go back to the same level as last year
• when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses
• overall for the imaging segment, the profit is still relatively OK
• CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic
• Fujifilm focuses on high end devices and hence the drop should not be as bad
• GFX100 sales much higher than Fuji predicted and X-T3 demand is strong
• Fujifilm ignores Full Frame, which makes them different to all other companies
• instead of doing what everybody does, Fujifilm went a different path

GFX Triumph and Strategy

• top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base
• at that price point, people can choose full frame or upgrade to medium format GFX
• as flange distance is different, XF lenses can’t be adapted to GFX cameras
• you can adapt DSLR lenses to Fujifilm GFX with smart autofocus adapters
• 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
• GFX 50R targets street photographers. GFX 100 is more serious or professional photographers: Fashion, commercial, fashion portrait…
• high requests for GFX cameras also among museums and libraries for archival purpose
• Fujifilm GFX100 is currently the best selling GFX camera. GFX50R is close to GFX100 sales. GFX50S sees half the sales of GFX50R.
• GFX sells 50% better than they predicted
• GFX lens attachment rate: about 3 lenses per 1 GFX camera
• Fujifilm X system has a lower lens attachment rate than GFX system
• GFX system is really good business for Fujifilm
• the medium format look is striking to full-frame customers: 3D-feel, higher resolution, dynamic range, lenses than can resolve 100MP
• GFX is best for image quality
• size, weight, price… Fujifilm is looking on how to make medium-format attractive and realistic as a choice for customers
• the success with the GFX50R was its smaller size
• But with GFX100 Fujifilm wanted to make the perfect GFX camera, hence put IBIS into it for best usability, which made the camera bigger
• for GFX100 users portability is not as important as usability (for example handheld 100MP shooting thanks to IBIS)
• for the future, GFX has to become smaller and cheaper

AI / IBIS / new X-T4 shutter

• Fujifilm is investigating what AI can do to help future picture-taking
• current processor is not powerful enough to deal with AI, but Fujifilm thinks it will be included in cameras in the future
• IBIS in X-T4 and X-H1 can cooperate with the lens OIS
• But for the GFX 100 Fujifilm doesn’t have the cooperative stabilization because OIS can deliver almost all the stabilization performance
• the IBIS on X-T4 can exceed the OIS performance of the lens, hence up to 6.5 stops stabilization on X-T4
• Some lenses have a big image circle, so the IBIS unit can move further to stabilize the image.
• in order to make IBIS smaller, Fujifilm removed all 3 coil springs and replaced them with magnets
• X-H1 has six magnets. Three for sensing, and three for moving position. X-T4 has only three magnets doing both jobs
• this made IBIS 30% smaller and 20% lighter as well as 8 times more accurate thanks to a new gyro sensor (8x more detection accuracy of vibration than X-H1, making it possible to correct blur even at the edge of the image circle)
• current IBIS unit still too big for X-Pro body
• X-T4 impressive 300,000 actuations thanks to: new coreless DC motor for quick starting and stopping and more torque. Fuji changed the position of the injection into the mold for more rigidity. Newly-designed spring to absorb the shock

Fujifilm X-H2

• Fujifilm continues to “investigate future X-H cameras”
• X-T and X-H are two clearly different lines. What is the difference? “Difficult to say now; we need some sort of the breakthrough, probably.”
• it’s not enough for the X-H2 to be an X-T4 with bigger grip, “we have to have something more revolutionary.”
• X-H2 is where new technology will enter the product line

D-Pad removal & mixed
 

• some cameras have no D-Pad to avoid misoperating
• X-Pro3 has hidden tilt LCD to differenciate more from X-T4

Lenses

• GF requires a smaller number of lenses compared to the XF lens lineup, because with the XF we need big telephoto zooms, for example, to meet the demand for sports photographers
• XF33mmF1.0 was too big. Fujifilm went for the XF50mmF1.0, which also has much more beautiful bokeh than the XF33mmF1.0

Firmware

• X-T4 has digital image stabilization. Older Fuji cameras won’t get it via firmware update, because it probably requires the new gyro sensor present only on the X-T4